Marissa Mayer is probably the only influential female personality in tech industry and there is a lot to be learned from her life, struggles and choices. We all know her as the Yahoo-Lady but her real story starts when she chose to become a part of a startup we now known as “Google.” She was one of the first 25 employees at Google and her contribution to the early success of the company are simply commendable.

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After her graduation, she had more or less 15 job proposals at her disposal – she could have easily been a business consultant, a lecturer or she could have chosen a less-certain — but more exciting — startup with a funny name. She chose Google!

She was literally stunned by the smart people who were already there. Choosing Google was the scariest option she could take but it’s the potential and excitement to contribute to something enormous that moved her.

So,

“Be ready to go for the scariest, most exciting option available”

While discussing ideas, Mayer says,

There’s a myriad of different places that ideas come from, and what you really want to do is set up a system where people can feel like they can contribute to those ideas and that the best ideas rise to the top in sort of a Darwinistic way by proof of concept, a powerful prototype, by demonstrating that’s it’s going to fill a really important user need, and so on and so forth.”

For your employees to become smart and contribute to your business goals, you should be willing to give them more space. Allow them to work on projects they love, let them explore rather than follow and create rather than edit. Many Google services are actually a brain-child of its emplyees like Google News, Maps, etc.

So, women business owners should understand that,

“Ideas can come from anywhere, anytime.”

Mayer thinks that working with smart people brings the best out from you…she believes entrepreneurs need to hire and invest in people who are better and smarter than they are.

So,

“If you’re the smartest person in the room, you’re in the wrong room”

Henry Ford once said,

“If I had asked people what they wanted, they would have said faster horses”

Mayer says,

When you’re a leader in search you really do need to be looking at both the user needs and also ‘where is the technology going to take us. What’s possible and what’s not’….

Sometimes you have to follow the technology.”

For women business owners to really excel, it is important to keep on innovating through tech. Of course, if you are running a boutique, technology is not something you rely on each day but it still can’t be overlooked. Redesigning your website, creating an app for your business or starting a new social media campaign are only a few examples of why tech is important for every business.

So,

“…Whatever you do, don’t forget about the technology”