With the development in the world of women entrepreneurship, businesswomen now hold an instrumental position in the market. According to a survey, 36% of businesses in US are owned by women. Understandably, women have quite an impact on the economy of the country.
The running business year is expected to be the one for women. There are several reasons for that. In this article, we will highlight some of the reasons why 2016 will be the year for women.
This is the era for electronic media. Access to information is no longer a problem. There are several success stories about women entrepreneurs on television every day. It inspires younger entrepreneurs to do better.
Also, since there is nothing hidden anymore, media unveils the elements that cause hindrances in women’s road to success. This is the reason why women feel more free in pursuing what they want.
Female Funders are Rising
The number of female investors in business is rapidly increasing. It points to the financial capabilities of women which promises more chances of success for women entrepreneurs. According to a survey, one out of 4 investors in US are women. So it speaks highly about the financial strength of women in this era.
Government and Agency Support
Women can face a tough time in getting access through new markets. Agencies and new businesses don’t make it too easy for women to have access. This is where government certification comes into play.
According to the President of Women Presidents’ Educational Organization, women who own more than 51% of their business are granted with a certification that allow them to access through the market.
Women Businesses are Getting Good Funding
As business is flourishing, businesswomen are now getting more recognition so there are more investors attracted to their business. It is good for investors as it allow them to reach public better.
Also, organizations support women entrepreneurs prefer supporting them with human resources and talented personnel so that their business can reach higher.
The Time is Perfect
Entrepreneurs tend to start a business when they see the need of that business in the market. At the moment, conditions are most suitable for businesswomen to start their businesses.
The interest rates are very low and women entrepreneurship is being received very well. Therefore, there are higher chances of women entrepreneurs succeeding in the year 2016.
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