The number of women entrepreneurs is on a continuous rise in today’s world. They are not only increasing in numbers but also converting the numbers into success stories. When it comes to success ratio as compared to their male counterparts, women entrepreneurs are giving them a very tough time and arguably beating them in this particular field. This is not just a statement but also backed up with a number of researches and surveys conducted time and again.
When entrepreneurs are at an early stage, there are a lot of factors involved that scare them as they move along. Regardless if you are a man or a woman when starting a new business, these factors will haunt you.
But arguably it can be said that entrepreneurship can be a bit more difficult for women as compared to men and this is not because women are underachievers or failures. It is due to the difference of approach that men and women have. Certain societal trends also contribute to this uneven business growth for women as well.
One such barrier for women entrepreneurs is the lack of role models. A role model can be anyone who you admire to become one day. Regardless of who you are, where you’re from or what business you run – your role model can be anyone. The only thing that is required of a role model is its ability to inspire. It should move you, motivate you and enable you to achieve something substantial.
Unfortunately, women entrepreneurs find themselves out of options when it comes to choosing a role model from the business world. There are many influential political figures, sports women, writers and poets but just not enough business women.
The trend, however, is changing quickly. We see a lot of women entrepreneurs entering the main stream business and making a big name for themselves. Role models or not, we can definitely find our share of inspiration and motivation from their stories. Connect with them on a more personal level and get to know their struggles (remember social media here).
Having highlighted all the shortage of role models for women entrepreneurs, I don’t mean to look for excuses. My aim is to identify the barrier and help women rise above it.
Tell me in the comments below what do you think is the biggest barrier for women entrepreneurs?