As you elevate and grow your business, it is important for you to grow with efficient staff members so you can solely focus on increasing your revenue. To accomplish this, your business should be equipped with 3 key people: an Assistant, a Social Media Assistant, and a Graphic Designer. Now, let’s get into each of these roles.
An Assistant should allow you to be focused on the task of producing money. Allow your assistant to handle 80% of the tasks which don’t produce money and you focus on the 20% that does. For instance, if you need someone to set up auto-responders, schedule meetings, research, etc. then your assistant will be tasked with this so you can focus on increasing your revenue and helping your clients. Don’t waste your time trying to figure out administrative tasks. Allow your assistant to do this.
Okay, I need an assistant, but how do I go about finding one?
A lot of people ask this. The hardest part about acquiring an assistant is…finding the assistant. Where do you begin? What do you do? What websites do you search? This is where networking and building relationships come into play. Reach out to your network of business owners and entrepreneurs and ask what assistants they work with. Examine your own network and ask yourself: Do you know someone who is reliable? Do you know someone who is looking for work? As you use your network and locate potential assistants ensure they are a perfect fit for your business as well. Don’t limit yourself only to the people in your area.
Expand your search for assistants to across the nation by looking into a virtual assistant as well. Although you may have trusted colleagues and connections, do not hire someone solely based off of somebody’s word, make sure you interview them! Interview them to get a sense of who they are and if they are a fit for your company’s mission. You don’t want to discover that they’re not right for your business after you’ve invested time in training them. Instead, get a feel for them – conduct a video interview so you can watch out for non-verbal cues and listen to how they respond to certain situations. Don’t simply interview them over the phone. This shuts out the advantage of seeing their reactions, body language, and gaining a feeling for who’s who.
So interview, ask questions and feel comfortable. If you don’t feel comfortable with the person that you’re interviewing, move right along and start the process all over again.
Social Media Assistant
In this Information Age, the second person you need on your team is a Social Media Assistant. You need someone who can handle your social media platforms, especially if you work a 9-5. You do not need to be focused on updating your Facebook, Instagram, Twitter, and LinkedIn while you’re working your 9-5 and growing your business. So, while you’re at work and growing your business to earn the money to pay your social media assistant, he/she should be focused on increasing your followers, engagement, and traffic back to your website or your product/service. Social media nowadays is essential – if you’re not online, you’ve basically invisible, so make sure your online presence is there.
Okay, the last person you need on your team is a graphic designer. Now seriously, if you know you’re not good a graphic designing, stop. Don’t waste hours, days, weeks, trying to design a flyer when you can hire someone to focus on this task. Look at the hiring of a graphic designer as an investment, not a waste. Imagine the hours you would’ve spent trying to perfect a flyer and you’ll be pleased at the results of a professional flyer to represent your business.
Now finding one – you can source a graphic designer from your connections, but also from Fiverr. There are plenty of graphic designers on Fiverr and if you don’t like the design – it’s only $5 wasted. If you like the design, you now have a person you can invest in long term. Of course, Fiverr shouldn’t be used for all positions. Some positions, such as an assistant or social media assistant, will require more time and commitment. For roles like these, I recommend Upwork.com or Elance.com.
An extra person you can look into your joining your team is a transcriber. As a business owner, you don’t have the time to type out every video or audio recorded of yourself. Instead, hire a transcriber and you can have these typed recordings within a couple of days. It will save you an abundance of time in the long run without you having to think or fret over it. The only thing you have to do is simply share the recording and BOOM – it’s done. This is very essential as now you have a written copy of all your words. Want to take a quote and add it to social media? You have the transcription. Want to turn your quotes into branded content? It’s already written for you.
Now, it’s cliché, but teamwork really does make the dream work. You cannot and should not try to operate your business all on your own. Having these 3 people on your team will make your job so much easier so you can focus on bringing more revenue in. Remember, if two heads are better than one – especially when everybody has a role and everybody is working together for the common goal of your business – imagine what you’ll accomplish with three heads working with you to the goal.