As you develop your online business, one of the most important things I want you to remember is to establish your visibility. If you have a business – even more an online business, you have to ensure your business is being noticed to your clients. So, today I’m going to give effective tips on how you can be visible for your online business.
Tip One: First, have your content ready. This means have all of your topics ready that you are going to discuss and ensure these are topics you never get tired of speaking about. These should be topics you wake up and go to bed dreaming of. Topics that when you see people you can and do talk about it all day. As you go into these topics, examine different ways for you to talk about the same thing.
If you follow Prostyle Speaks faithfully, you’ll know there are 3 specific topics that I always talk about:
- Sharing a business resource or business tip
Almost all of my post have one of these 3 topics or a combination of these 3. That’s what I like to talk about it. I don’t get tired of it. I don’t get bored with it and it’s usually helping somebody solve some kind of problem. And like me, you should discover the 3-5 topics you love, write them down and save it for my next tip.
Tip Two: Before you ever start to post anything (even if you haven’t done this so far) you have to have an introduction. Your introduction should let people know who you are as a person and as a brand. It can be something like – “Hey, my name is Bree from Prostyle Speaks and I help ambitious women that work 9-5 turn their confidence into biz cash flow and as a result you CAN love what you do, no matter what anyone says. On my free time, I like walks in the park, purple is my favorite color and I love a good cup of tea.” So, when people see you as a person, they see your business, and they also get a taste of your personality as well as obviously knowing you’re a business, but a person first. Always introduce yourself. You wouldn’t walk into a stranger’s home without at least speaking to anybody that’s already there. Take that same approach and introduce yourself to the people who are already in the group, and then have a call to action at the end of your intro. While introducing yourself and getting a feel for the group, you should engage with everyone. Get to know them – ask questions about them. What are your 3 favorite things? What kind of ice cream do you like? What is your favorite color? Add engagement to your intro to allow people to network and converse and be more open because you are.
Now, when you do this, do not promote your business within this time frame. You need to spend 3-4 weeks giving away valuable information. I know a lot of people always ask, what do you mean by give value? Simply put: Help people solve a problem. Help them save time with something. Help them save money with something. Help them save a headache and not have to go through something because you created the post and they read it. So, for example – let’s say you’re a finance coach and there’s a way for you to increase your credit score by 100 points in 30 days. That’s a piece of value that you can give away and help somebody to increase their credit score because maybe they are interested in buying a home and they need a mortgage – so they need a loan as well. If you can help someone increase their credit score, then you just saved them money by not having a high interest rate. That’s valuable information. Share what you know. When you give, somehow – someway, somebody finds a way to give back.
So, don’t be afraid to give freely without thinking about how much information you’re giving away, because in reality you can be gaining a client. Remember: Give value for at least 3-4 weeks, and then promote your product or your service.
Another good rule of thumb of giving away this value is to post at least 3 times a day. If you do more, that’s great. If you can only do one everyday, it’s better than nothing (and that definitely beats being invisible), but 3 times a day is like breakfast, lunch, and dinner.
Tip Three: The final thing for you to do is if you see someone with a post and it resonated with you, let them know. Say, “Thank you, that information was very helpful to me.” Share the post if you can, like it, and comment on it. Wouldn’t you want someone to comment on your post if you thought it was a really good post and you thought it actually helped somebody? Wouldn’t you want someone to let you know that you helped them? Remember: When you give freely, it comes back to you — sometimes in the most unexpected ways.
Don’t be fearful of giving because you think it won’t come back to you. Give freely by adding value and it will definitely come back to you. It will show people you know your stuff and that you know what you’re talking about. You will be seen as an expert.
So, in review, the 3 tips and the bonus is to have your topics ready, your introduction ready, be prepared and have your valuable post for 3-4 weeks before you even begin to promote – and when you do this it should be at least 3 times a day. (However, if you can only do one, that’s fine, but aim for 3). And finally, don’t forget to like, comment, and post on someone’s post that was helpful to you.
When you give, it comes back to you in the long run. Think futuristically, not in the right now.