Today’s message is brought to you by Renee Jamerson.

Hopefully, you have decided to start 2017 off by making a deeper commitment to your business by deciding to seriously develop a market strategy. 

As a vigilant entrepreneur, you’ve collected and analyzed the results of your marketing efforts for 2016 and you now have an idea of where you stand with your audience. The question now is, what to do with this information?

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Not too long ago, I discovered that though I had a clear view of my target audience I needed to focus more on my niche.  Analyzing my year-end results I realized that though I have a great and loyal audience, the majority did not fit my desired criteria for clients. As a member of the group, Courageous Biz Women I joined a Facebook Live broadcast hosted by Business Coach, Bree Caldwell and was able to gain more insight and develop a clearer strategy, one that further incorporated my niche. As a Content Strategist sometimes you can’t see the forest for the trees and we all can use an outside perspective. I grabbed a copy of her Confidence Boss Clarity Workbook and began restructuring my marketing and engagement plan.

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Making the decision to market your business can feel overwhelming and even a bit scary. Creating content, deciding on promotion, and investing in advertising can take time and money and should be done with careful planning and execution. You should have a very clear of idea of who your target audience is, what they need and how you are going to fulfill that need. The Clarity Workbook is a must-try for 2017, I was able to easily tweak my content strategy to include the information I uncovered by the end. I’m happy to say I’m off to a much clearer start this year. And when it comes to business a clear start is the best start.

Keep It Bubblin’,

Renee

Renee Jamerson is a Content Marketing & Brand Manager with more than 10 years of experience in direct marketing and fundraising. Using a brand-conscious approach she strategizes, develops, executes and tracks marketing campaigns that resonate and get results. Her blog, Bubblin Banter supplies small to mid-size business owners with the tools and resources needed to execute affordable and successful content marketing programs.